Among the most highly respected and successful designers today, and winner of numerous design awards, Tom Ford's rise in fashion began in 1994 as creative director at Gucci, leading the company to unprecedented success. His innovative and provocative designs set the tone for an entirely new direction in the world of luxury goods. In 2000, Ford also took control of Yves Saint Laurent, a Gucci Group brand, reviving it with his trademark combination of sensuality and mystique. In 2005, he announced the creation of the Tom Ford brand. The beauty and eyewear collections were both launched later that year. Tom Ford eschews flashy logos and gimmicky features, in favor of sleek minimalism and carefully chosen details. His unerring eye for design gives his sunglasses a look that is clearly of the moment, yet at home in any era.